Following a June 10, 2008 symposium, we asked our three panelists to draft policy memos and/or reflections on the topics about which they presented. The events was called "Global Challenges Facing the Next U.S. President." For your comments, we present the submission from Peter Schramm of the Ashbrook Center:
Diplomacy is private, undercover, often made up of lies, and it applies only to governments and their formal representative. Public diplomacy is rather the forming of the opinion of a foreign public by telling them the truth about how this country understands itself and its actions. It smells like propaganda, but it is not. Nor is it tactical spinning of information.
The United States has always conducted public diplomacy. Even in the Declaration of Independence we explain to the world our actions and the reasons for those actions because a “decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation”. We have a respect for mankind, for ordinary human beings, their minds, and their capacities—even though they all live under tyranny in 1776—because we have respect for ourselves, because in an essential way, we are equal to them. Even in 1776 we had more respect for the average Frenchmen then their kind had for his own people. We have always thought that ordinary folks were more capable of both ruling themselves and understanding their interests and justice, then were their unworthy rulers.
We hold as a self-evident truth that all men are created equal and not only should men govern themselves through consent, but they should also be talked with, have conversations with, because they are capable of rising to the level of equality, as we have done. We do this out of respect for others, not out of arrogance or hubris. It is kind of like civic education, but aimed for foreigners, rather than for citizens. This is the heart of public diplomacy.
Whether it is FDR’s four freedoms, or JFK’s inaugural address, or Reagan’s Westminster speech—or a television program or a radio program or an internet blogger—we conduct public diplomacy because it is part of the things for which we stand as a people. We explain to ourselves and to others who we are and what we are doing. We call it freedom.
The only question is how to do it. We must—speaking as officials or as citizens, in public or private capacities—always be honest, forthright, and clear. We should also try to be eloquent. We must reveal who we are as a people, and talk about our actions and interests, yet never forgetting the things for which we stand, and why we may think the Union, and self-government, is worthy of the keeping. As we think out loud in our civic mode as citizens, we cannot but help to do the same with all other peoples of the world, regardless of the kind of government they may be living under. Public diplomacy cannot be denied.
Peter W. Schramm
Ashbrook Center
